Believe It or Not: Credibility of Blogs in Tourism
نویسندگان
چکیده
This study examines the use of blogs as a means of tourism marketing communication. Using a scenario-based approach, an on-line experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional wordof-mouth. The findings suggest that while consumers do not generally equate the overall credibility of blogs with that of traditional word-of-mouth, some consumers do appear to attribute similar levels of authoritativeness, a dimension of credibility, to them.
منابع مشابه
Genetics blogs as a public health tool: assessing credibility and influence.
The Internet is becoming an important source of information about genetics and holds promise for public health applications. However, the public has concerns about the credibility of online genetics information. We conducted a content analysis of genetics blogs (n = 94). Specifically, we assessed the prevalence of various genetics-related topics and perceived credibility indicators. The relatio...
متن کاملThe Influence of Perceived Credibility on Preferences for Recommender Systems as Sources of Advice
Recommender systems promise to support travelers in complex decision-making processes; however, whether a recommendation is seen as credible advice and actually taken into account not only depends on travelers' perceptions of the recommendation but also of the system as the advice giver. A scale to measure recommender system credibility was developed and tested. The results confirm that credibi...
متن کاملA Social Networking Analysis of Wine Blogs
Wine-blogs are important for the information provision and promotion of wine industry and tourism activities related to wine. The paper records 1305 wine-blogs and their inter-linkages through their blogrolls. It uses Social Network Analysis to study blogs’ networking characteristics and connectivity. The study proposes five graph-theoretic indexes and explores whether wine-blogs are making use...
متن کاملThe Role of Dialogic Blogs in Learners' Writing Achievement
The present review article discusses the significant role of technology, particularly blogging, in the development of the writing skill. Similar to the conventional classroom teaching, practitioners and researchers view blogs as tools for constructing grammar and writing skills and dispersing knowledge. In spite of the fact that learning through blogs can advance higher development of identity ...
متن کاملThe effects of perceived relevance of travel blogs' content on the behavioral intention to visit a tourist destination
The tourism industry is characterized by ever-increasing competition, causing destinations to seek new methods to attract tourists. Traditionally, a decision to visit a destination is interpreted, in part, as a rational calculation of the costs/benefits of a set of alternative destinations, which were derived from external information sources, including e-WOM (word-of-mouth) or travelers' blogs...
متن کامل